Why We Exist
The status quo poses tough challenges both to companies looking to give, and non-profits seeking funds.
Companies
- Giving is not their core competency.
Companies are created to make money, not to give it away. As such, companies must often pay specialists and spend valuable time selecting charities, managing the giving process, and reporting the results to their customers.
- Keeping customers informed is costly.
Companies must hire expensive marketing firms (or pay employees in-house) to translate what their non-profit does in terms their customers will understand and relate to.
- Finding the perfect non-profit is difficult.
Companies are not immersed in the non-profit world, and therefore spend much more time than they should finding charities that match their message and customer interests.
NonProfits
- Fund-raising should not be their focus.
Most charitable organizations do not have a large sales force; they focus on solving problems, not soliciting donations. When they are forced to spend energy and resources raising money, less time is spent on doing good
- They don’t speak “for-profit” language.
Nonprofits generally do not have the resources or competency to communicate what they do in terms the for-profit world wants to hear.
- Targeting small donors is too costly.
Nonprofits do not have the time and resources to deal with all of their donors, and therefore tend to focus on customizing their programs for larger clients. Small donors end up neglected, and without a program that satisfies their needs.
The result: inefficient practices waste company resources and reduce the amount of funding that makes its way to nonprofits. We seek to make life easier for both parties.